SEO is the default choice for most bloggers and marketers to increase their website traffic. But… is SEO growing or dying? Should you be considering SEO in 2023 to grow your business or not? You’ll find out all those things in this post including;

Important SEO statistics you must know Key takeaways for a few SEO stats and SEO facts Illustrations of a few important stats and more

Quick note: We’re adding key takeaways for some of the statistics so you can implement them right away on your website to grow your search traffic.  Let’s jump into the details of technical SEO statistics without much ado. 

25 Mind-Boggling SEO Statistics & SEO Facts for 2023

SEO Marketing Statistics

Are you on the hunt for the SEO marketing statistics for 2023? Check out the following stats that are useful for marketers, SEOs, and bloggers.

  1. Is SEO an effective strategy for marketers?  Yes, according to HubSpot, 77% of marketers are seeing success with SEO tactics like pillar pages, optimizing page load speed, and using topic clusters. Key takeaway: If you’re planning to invest in SEO, make sure to focus on creating pillar pages and improving your page speed as they work like a charm. You can also create a solid content marketing strategy to rank well in search engines like Google.
  2. How many ranking factors are considered by Google to rank a page? Google’s search algorithm uses more than 200 factors to rank websites (Source: Backlinko)
  3. Which is better: SEO or PPC? According to a survey conducted by Databox, 70% of marketers said that SEO is better than PPC and 30% disagree, arguing that PPC is better at generating sales and traffic.
  4. What percentage of marketers optimize their photos and videos? According to a HubSpot survey, 53% of marketers optimize photos or videos for visual search engines, and 49% of marketers find it to be one of their most effective strategies.
  5. What’s the average conversion rate with SEO? According to OptinMonster, SEO leads have a 14.6% close rate, while outbound leads such as direct mail or print advertising have only a 1.7% close rate.
  6. Does having a mobile-friendly website help with rankings and sales? Yes, 78% of mobile users are more likely to purchase from a local business that has a mobile-friendly website. More than 50% of “near me” searches lead to a local store visit. (Source: Social Media Today) Key takeaway: If your site is NOT yet mobile-friendly, optimize it for mobile as soon as possible. It can definitely improve your search rankings, visibility, and overall sales. You can use a budget-friendly WordPress theme like GeneratePress to easily make your site mobile responsive.
  7. How much investment is made monthly on SEO? According to a Moz survey, the monthly amount the majority of businesses are spending on SEO is over $5000.
  8. How many local searches are done from mobile? Nearly 1 in 3 of all mobile searches are related to location. Nearly 2 in 3 smartphone users are more likely to buy from brands whose mobile apps customize information to their location. (Source: Think with Google)
  9. What percentage of marketers use in-house SEO tools? According to Yahoo Finance, over 40% of small businesses use in-house SEO software and tools instead of hiring an SEO expert or outsourcing their SEO tasks to an agency. Key takeaway: If you’re a marketer who wants to grow search traffic, start by investing in SEO tools like Semrush, Ahrefs, etc instead of outsourcing your projects to other SEO agencies. In case you want to try Semrush for free, you can grab the 30-day Semrush free trial (which is worth $119.95!).
  10. SEO effectiveness: how effective SEO is? 89% of marketers say SEO is successful and effective, according to eMarketer. According to HubSpot, 61% of marketers say improving SEO is a top inbound marketing priority.

Key SEO Statistics

Searching for general SEO statistics? You should know the following SEO stats. 

  1. What percentage of market share does Google have in web search? As of July 2022, Google has nearly 83.84% of the search engine market share whereas the second most popular search engine Bing accounted for nearly 9% of the global search market. (Source: Statista)
  2. How many Google searches are done daily? According to Internet Live Stats, Google now processes over 40,000 searches every second on average. That means, Google processes over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. 
  3. What percentage of Google searches are local? According to Google, 46% of all Google searches are local whereas 97% of search users searched online to find a local business.
  4. What are the main SEO tactics used by small businesses?  The majority of the small businesses cite keyword research (43%), technical SEO optimization (40%), and local search optimization (37%) as their main SEO tactics. (Source: Yahoo Finance)
  5. Does website speed matter in conversions and sales? Yes, according to Portent, a website that loads in 1 second has a conversion rate 5x higher than a site that loads in 10 seconds. Key takeaway: No matter what industry you’re in, make sure to improve your page loading times. Faster loading websites often have better conversion rates and overall search rankings. Make sure to invest in a faster web host like WPX, install a caching plugin like WP Rocket, and use a CDN.

SEO Keyword Statistics

Want to boost your keyword rankings? Looking for exclusive keyword statistics for 2023? This section is for you.

  1. What’s the most important SEO tactic? According to HubSpot, 72% of marketers say that “relevant content creation” is the single most effective SEO tactic.
  2. What’s the average word count of the top-ranking pages on Google? The average word count of a Google top 10 result is 1447 words (Source: Backlinko) Key takeaway: The majority of the time, long-form articles outrank shorter blog posts. If you want to rank your keywords on the first page of Google, make sure to create longer articles that are informative. 
  3. Does updating old/existing blog posts improve your keyword rankings? Yes! HubSpot increased the number of monthly organic search views by optimizing their old posts by an average of 106%. This is because Google ALWAYS rewards freshness. If your content is regularly updated, you’ll obviously notice a growth in your site’s traffic and improvement in keyword rankings.
  4. Does including a keyword in the URL help with high CTR? Yes, URLs that include a keyword have a 45% higher click-through rate compared to URLs that don’t contain a keyword. Also, Backlinko found that titles between 40-60 characters have the highest organic CTR.

Google First Page Statistics 

Want to know how the first page websites rank on Google? Here’s a list of Google first page statistics you should know.

  1. Does domain age matter in the first page rankings? According to Ahrefs, the average first-page ranking results have an average domain age of 2+ years old. The domains that rank at the #1 position on Google are almost 3 years old. Takeaway: If you’re planning to generate leads and traffic to your business, it’s a good idea to purchase a 3+ year old domain as they tend to rank well most of the time in the first page results. You can use expired domain websites to find such domains.
  2. How many backlinks does the first position on Google search have? The #1 result in Google has an average of 4 times more backlinks than positions #2 to #10, According to Backlinko. Key Takeaway: If you want to get the #1 position on Google search for your target keywords, make sure to focus on building relevant and high-quality backlinks. 
  3. What’s the average page loading speed for Google’s first page results? According to the Backlinko study, the average page loading speed for a first-page result is just 1.65 seconds. Key takeaway: Although page speed is NOT really a big ranking factor but having a faster website ALWAYS helps and gives you an edge over your competitors. 
  4. What is the average CTR (Click-through rate) of the #1 result in Google search? The #1 result in Google’s organic search results has an average CTR of 27.6% and the #1 organic result is 10 times more likely to get a click compared to the page in the #10 spot. (Source: Backlinko) In case you’re curious, here’s the breakdown of the average CTR of the first 10 search results on Google. See that? The #1 position gets the lion’s share of over 27% and the #10 position gets just around 2.4% of all the clicks from Google.
  5. What percentage of Google clicks have HTTPS? According to MozCast data, 99% of Google search results are using HTTPS. In case you’re still using a non-secured HTTP version on your domain or website, move to HTTPS as soon as possible. 6.  What percent of clicks on Google search results lead to featured snippets? According to MozCast, 7.8% of search results contain Google featured snippets. Key takeaways: If you want to improve your search rankings, make sure to optimize your website for Google featured snippets. Featured snippets often provide users with a quick answer to their search query or topic. Here are some of the frequently asked questions about SEO statistics and its trends. 

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Final thoughts on search engine optimization statistics 2023

The SEO industry is growing rapidly as more and more businesses realize the importance of building an online presence to grow their sales. As the SEO industry continues to grow, there will be new opportunities for businesses to get ahead of their competitors. That’s why it’s important to keep an eye on the latest trends and SEO statistics. So what are your thoughts on the SEO stats mentioned on this page? Did you find them useful? Do you have anything more to share? Let us know in the comments.